Monday 30 January 2012

Miista




It’s 5pm and I’m walking down a narrow back alley somewhere deep in Hackney. Up ahead, a tall slim woman is waiting for us, illuminated by a halo of light spilling out from a fire exit behind her. She is Laura Villasenin, the visionary founder of independent urban shoe brand Miista- a self-proclaimed fashion-forward label that has retailed in high street stores such as Topshop and Urban Outfitters whilst simultaneously making waves across the pond in New York and LA. Miista’s speedy success (they drafted a business plan last May and have since expanded into the global market with effortless ease) should come as little surprise. Villasenin knows exactly what market niche she wants to march into: to make shoes for women with character but at realistic prices. And Miista’s style is definitely unique: bringing together conflicting elements with elegance, irreverence and confidence. These are shoes to strut the street: affordable, out of the ordinary, and with a creative twist. You just need to admire the sky-high heels, the exquisite leather crafted into uncommon designs, and the robust platforms to realise that these are not aimed at the ultra-feminine- all pastel colours, floral dresses, and lollipops. No, these shoes are for women who want to kick up a style storm- and then tower over their contemporaries to boot. Take the Naia Grey, for example. At 12 cm tall, these heels are not for the faint-hearted- and the beautiful woven design (fashioned from cotton shoe laces and leather) juxtaposes the pragmatism of Mexican huarache influences with the delicate, if somewhat impractical, aesthetic of the high heel. Walking the fine line between refined and hedonistic, headstrong and submissive with utter conviction. And with price rates below £200, Miista proves that such incredibly unique designs needn’t break the bank. My advice? Get a head start now: as the brand goes stellar, stock is selling out quicker than you can say Miista- and with their website currently on sale, you’re sure to walk away with a steal. 

http://miista.com/

1 comment:

  1. Good post! I think you really hit the nail on the head as to why they're so great. I've got two pairs of Miista’s and I love them. I also think the quality of them is fantastic.

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