Bright Young Things

Emerging fashion designers Maarten Van Hoorst, Adam Andrascik and Sorcha O’Raghallaigh are just a few of the stars in the making who have been hand-selected to take part in Selfridge’s 2012 Bright Young Things initiative. The talent-scouting project, which successfully launched in January last year, cultivates budding creative flair- and this year it promises to be an even bigger affair, featuring fifteen British designers from the worlds of fashion, food, art and design. Unveiled on Thursday, the iconic department store has given each promising talent the opportunity to create their own displays in the windows on Oxford Street and Duke Street. From start to finish, they will design their window space- and with over a million people walking past Selfridges each week, it’s the perfect platform to share their artistic vision.The designers will also sell their collections from three temporary pop-up stalls in Selfridge’s flagship store, as well as on-line. The 2012 initiative promises to be a powerful launch pad for these stars to advertise their diverse originality.

We can’t wait for Lady Gaga favourite Sorcha O'Raghallaigh to unveil her wacky window craft and to see Fashion East’s very own Maarten Van Horst's bold creation. Other names include menswear designer Shaun Samson, artists and interior designers Tinker & Tailor, accessories designer Olivia Ruuger, and coffee roaster Jack Coleman. So if you’re looking to be inspired, then why make Selfridges your next stop. With the initiative running till the end of February- and one of the Duke Street windows displaying the work of seven designers from The University of the Arts prestigious Future Map programme- London’s famous department store promises to be the exciting hub for London’s artistic scene as we enter 2012.